Pearl TV
NEXTGEN TV, the new digital broadcast standard launching across the United States, is getting high praise from viewers. NEXTGEN TV offers stunning pictures, a suite of improved audio features such as Voice + dialogue enhancement and consistent loudness across channels, and interactive capabilities never before seen on over-the-air broadcasting. NEXTGEN TV is the future of television and will improve with more features over time, and viewers are looking forward to the next big thing in television.
Viewers are always in the hunt for the best picture in every new set they purchase—improved video quality is a given. NEXTGEN TV has all the capabilities that bring sharper images, such as high-dynamic range (HDR) with brighter colors and deeper contrasts. But consumers are asking for and expecting more. Better audio, interactive experiences, and televisions that stay up-to-date with the latest technology are all important parts of the viewing experience.
Early this year, Magid surveyed viewers about NEXTGEN TV, following on from 2018 and 2019 research. Year after year, improved audio capabilities resonate strongly with viewers experience, and more than 60% of consumers are using their television’s audio instead of a soundbar or home audio on their primary television. Here’s where NEXTGEN TV can deliver a better experience. Using the Dolby Audio System, Voice + and other Dolby audio features, consumers can experience enhanced audio without additional equipment. Voice + dialogue enhancement boosts the voice over the background noise, making voices clearer. Consistent loudness across channels means viewers changing between NEXTGEN TV channels won’t have to scramble for the remote to frantically adjust the volume or wake up the entire home with a blaring television. These features are available to consumers the moment they set up their NEXTGEN TV and connect their antenna to NEXTGEN TV stations.
During the COVID-19 pandemic, consumers became familiar with their connected TVs, learning the ins and outs of their capabilities, features, and applications. Viewers want the ease of everything in one place, a seamless experience, and want their live television delivered like their over-the-top content. NEXTGEN TV, built on the ATSC 3.0 digital broadcast platform, incorporates over-the-air signals with internet capabilities. Broadcasters can now deliver interactive experiences including video on-demand, local weather while developing new features for consumers such as enhanced alerting and sports betting, without viewers needing to upgrade their NEXTGEN TV sets. Features will get better over time.
